Content quality: readability, structure and intent

Quality content is not long content. It is structured, readable content that says what the site does within the first few seconds.

Weight in the score: 12/100
checks in this category: 28

Why it matters

This category looks at what a hurried reader and a crawler both see: a coherent heading hierarchy, paragraphs that breathe, link text that means something out of context, an explicit call to action. A technically flawless site that never explains its offer converts badly, whatever it scores elsewhere.

The checks that run

The list below is the audit's own, generated from its catalogue — it follows the product rather than describing it from memory.

Author attribution present (long content)
No duplicate paragraphs detected
No placeholder text (Lorem ipsum) detected
No spelling errors detected
No images with broken source or placeholder
Call-to-action present
Quotations with source attribution
Up-to-date content (no obsolete references)
Content enriched with images or videos
Easy-to-read content (reasonable sentence length)
Recently updated content
Content structured with subheadings (H2)
Sufficiently unique content (low repetition)
Well-documented code examples
Images accompanied by alt text or caption
Valid external links (status 200-299)
Lists used to structure long content
Well-developed paragraphs (no choppy style)
Reasonable paragraph length
No excessive uppercase text
Reasonable sentence length
Reasonable punctuation
Satisfactory text-to-HTML ratio
Consistent heading structure in content
Table of contents generated for long content
Reasonable heading length
Reasonable use of emphasis formatting
Sufficient content volume

Check your site against these

A free scan runs these checks and those of the other 10 categories, and returns the detail of every failure with its fix.

Scan my site for free

Content quality: readability, structure and intent

Why it matters

The checks that run

Check your site against these

Other categories