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Technical SEO audit: the foundations before the keywords

Editorial SEO is wasted if a crawler cannot reach, understand and render your pages correctly. This category covers that technical layer.

Weight in the score
13/100
checks in this category
39

Why it matters

A missing or duplicated title tag, a canonical pointing elsewhere, a robots.txt blocking what it should not, invalid structured data: each of these cancels part of the editorial work upstream. They are also the fastest to fix, because they live in the markup rather than the content.

The checks that run

The list below is the audit's own, generated from its catalogue — it follows the product rather than describing it from memory.

  • lang attribute defined on page
  • Alt attributes present on images
  • No duplicate content detected
  • No internal links with nofollow
  • No obsolete meta refresh redirection
  • <h1> tag present and unique
  • <title> tag present
  • hreflang tags present if necessary
  • Complete Open Graph tags (title, description, image, url, type)
  • Consistent robots.txt and meta robots tags
  • Canonical points to the correct page
  • Charset declaration present
  • HTML5 doctype present
  • Valid JSON-LD structured data
  • Favicon present
  • robots.txt file present
  • sitemap.xml file present
  • Structured breadcrumbs (BreadcrumbList)
  • RSS/Atom feed present (editorial site)
  • Consistent heading hierarchy (H1-H6)
  • Syntactically valid JSON-LD
  • Canonical link defined
  • Crawlable links (real href)
  • Optimal meta description length
  • Optimal title length
  • Meta description present
  • Descriptive image filenames
  • Page not blocked from indexing
  • Pagination with rel="next"/"prev" if necessary
  • Sufficient internal linking ratio
  • robots.txt references the sitemap
  • FAQPage schema present on FAQ page
  • Mobile-optimized site
  • Reasonable URL structure
  • Optimal internal link structure
  • Descriptive link texts (no "click here")
  • Title without excessive keyword repetition
  • Twitter Card present
  • Single canonical tag present

Check your site against these

A free scan runs these checks and those of the other 10 categories, and returns the detail of every failure with its fix.

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