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Business information: what a visitor looks for and cannot find

A way to get in touch, an address, legal notices, a privacy policy. The things that decide whether a visitor trusts you.

Weight in the score
6/100
checks in this category
15

Why it matters

This is where brochure sites lose the most points, and it is the easiest category to fix: it means publishing information you already have. Missing legal notices or a missing privacy policy are also a compliance risk, not merely a lost point.

The checks that run

The list below is the audit's own, generated from its catalogue — it follows the product rather than describing it from memory.

  • Contact email address present
  • Identifiable physical address
  • Explicit call to action present
  • General terms and conditions (T&C) accessible
  • Trust elements present (reviews, certifications, guarantees)
  • Contact or capture form present
  • Main title carries a value proposition
  • Link to legal notice present
  • Phone number present
  • "About" page accessible
  • Privacy policy accessible
  • Social profiles linked from the site
  • Cookie consent collection in place
  • FAQ or help section present
  • A contact method is accessible from the page

Check your site against these

A free scan runs these checks and those of the other 10 categories, and returns the detail of every failure with its fix.

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