← All guides
Website performance: what an audit really measures
Perceived speed is not one number. It breaks into distinct metrics — first paint, visual stability, responsiveness — which Google measures separately.
- Weight in the score
- 18/100
- checks in this category
- 27
Why it matters
A visitor who waits leaves, and slowness costs rankings. But saying the site is slow names no cause: the causes are uncompressed images, render-blocking CSS, third-party JavaScript loaded ahead of content, a font that makes text flash. The audit separates those causes so the fix is specific rather than general.
The checks that run
The list below is the audit's own, generated from its catalogue — it follows the product rather than describing it from memory.
- Performant transform/opacity-based animations
- No render-blocking CSS
- No blocking scripts in <head>
- No deprecated HTML tags detected
- Stable Cumulative Layout Shift (CLS)
- ETag/Last-Modified headers present
- Minified JavaScript files
- Images displayed with correct aspect ratio
- Images with dimensions and modern formats
- Optimized lazy-loaded images
- Images served at appropriate resolution
- Reasonable DOM nesting depth
- Responsive Interaction to Next Paint (INP)
- Largest Contentful Paint (LCP) within recommended time
- Reasonable number of CSS files
- Reasonable network request count
- Page compatible with back-forward cache (bfcache)
- Minimal inline styles
- Reasonable total page weight
- Fonts loaded efficiently
- Preconnect used for external origins
- Reasonable inline script size
- Optimized third-party scripts
- Reasonable inline SVG size
- Reasonable DOM size
- Fast server response time
- Fast Time to First Byte (TTFB)
Check your site against these
A free scan runs these checks and those of the other 10 categories, and returns the detail of every failure with its fix.
Scan my site for freeOther categories
- Website security: what an audit actually checks
- Technical SEO audit: the foundations before the keywords
- Content quality: readability, structure and intent
- Design and accessibility: what can be measured objectively
- Visibility to generative AI (GEO)
- Tech stack: what your infrastructure gives away
- Business information: what a visitor looks for and cannot find
- Mobile friendliness: beyond responsive layout
- Web analytics: knowing what happens on your site
- Performance budgets: thresholds, not impressions