Visibility to generative AI (GEO)

Conversational assistants cite sources. Being citable means content a machine can extract, attribute and summarise without getting it wrong.

Weight in the score: 8/100
checks in this category: 24

Why it matters

Classic SEO optimises for a clicked link; GEO optimises for a cited answer. That needs concrete, checkable things: correct structured data, an explicit publisher identity, factual answers close to their question, an llms.txt file. It is a young category, which is exactly why competitors have not covered it yet.

The checks that run

The list below is the audit's own, generated from its catalogue — it follows the product rather than describing it from memory.

lang attribute defined on the page
Semantic <time> tag used
Content detailed enough for generative AIs
Publication/update date found
Structured data (Schema.org) present
Structured data in JSON-LD (not just microdata)
Steps structured in an ordered list
llms.txt file present
Structured breadcrumbs (Schema.org)
Semantic HTML used (article, section, nav…)
Paragraph length suitable for generative engines
Article metadata (author, datePublished, etc.)
Social profiles referenced in schema (sameAs)
Summary/TL;DR present (long content)
AI bots (GPTBot, etc.) not blocked
Event schema present if event content
FAQ schema present (if applicable)
HowTo schema present (tutorial content)
Organization schema present
Person schema present on about page
Product schema present if e-commerce content
Review/AggregateRating schema present if reviews
VideoObject schema present (embedded video)
JSON-LD schemas with inLanguage property

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Visibility to generative AI (GEO)

Why it matters

The checks that run

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